Graphic Design, Interface Animation, Web Design
Leja | Fintech Corporate Website
Role: Webdesign, Interface Animation
Leja came to me with an existing visual identity that needed to be preserved. The brand’s aesthetic was unusually bold for the financial sector, and the corporate typeface required a more structured context. The task was to balance this expressive character with the expectations of a fintech company and build a modern corporate website based on a clear layout system and refined grid.
The website became the brand’s primary digital touchpoint. It attracts new users to the mobile app, structures information about services, and supports customers through educational content and product guidance. An important goal was to present Leja as a pan-African fintech company with the ambition to reshape access to financial services.
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