Interface Animation, Web Design
Blossholm Home Decor
Role: Webdesign, Interface Animation
The goal of this project was to design the homepage for a premium home décor brand with a mobile-first approach, while working within the existing color palette of the current website.
It was important to maintain brand recognition while introducing a stronger sense of uniqueness and visual distinction from competitors. The website needed to feel elegant and refined, yet remain intuitive, clear, and easy to navigate.
I focused on mobile architecture, visual hierarchy, and content rhythm. Thoughtful typography, subtle accents, and carefully balanced spacing helped create a sense of premium quality without visual overload. The design is built around clean forms, negative space, and a tactile visual feel — essential for the home décor category.
The primary audience consists of women aged 25–60 who are design-aware and follow interior trends. A male audience was also considered, though as secondary. The visual language therefore balances aesthetic sensitivity with functional clarity, ensuring the site is both visually appealing and practical to use.
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